Amy's most significant formative experience was the 60-90 minutes
of piano practicing she did each and every day for most of her childhood years. In addition to developing a modest dose of creativity, this instilled an unwavering attention to detail and a commitment to excellence. This artistic background led to the pursuit of an undergraduate degree in English and History that satisfied a deep intellectual curiousity about why events unfold the way they do. This analytical core was unleashed in the unlikely arena of capital markets where completion of the CFA designation led to progressively more senior roles in equity trading and investment research.
After several years of making investment calls evaluating the success
of other people’s decisions, the next logical step was to apply the learnings from observing and valuing businesses to actually making them better. This led to four years leading strategic growth initiatives at Direct Energy and completion of an MBA at Rotman. The impetus to found Upside in 2006 came from Amy’s passion for making organizations more successful by helping their leaders make better decisions. She also applies these skills in the philanthropic realm as the volunteer Executive Director of Daytrippers Children's Charity, a grassroots organization that raises money to send ~25,000 underprivileged kids on educational field trips each year.
Amy lives in Toronto with her husband and two teenage daughters and can often be found jogging or connecting interesting people over good wine and poor attempts at culinary arts.