We helped a specialty staffing firm find a focus that would differentiate it from larger competitors and establish a product management platform to reinforce core competencies

The Challenge

A rapidly growing business had been pulled in many directions by satisfied clients asking for one-off extensions of the firm’s core services. The owners wanted to streamline their services but weren’t sure where to focus, while being mindful of their objective to position the firm as a takeover target.

What We Did

• Conducted in-depth customer interviews and analysis of the competitive landscape to identify under-served segments and how to pursue them
• Performed a detailed assessment of the firm’s capabilities in areas that were most important to clients

Results

• Clear prioritization was established amongst high demand market segments that were a good fit with the attributes that differentiate an entrepreneurial firm
• A product management framework was established to enhance the service offering in key areas and ensure appropriate follow-through by sales and operations