Project: Market Entry Strategy
| Client: |
|
National Retailer with ~8M customers
|
| Results: |
|
Comprehensive business case to support go/no go decision on entering a new ancillary service area
|
What We Did:
- Delivered comprehensive industry report detailing market size, pricing, profitability, competitive conditions and other key factors
- Analyzed industry data to recommend optimal products, positioning and channels
- Evaluated client capabilities to support partner selection and determine appropriate allocation of key functions and profits between the parties
- Created financial model with which to evaluate the economics of various market entry options
|
